Model Home
Goal
- Show builder’s craftsmanship
- Consider target market for development
- Create stylish, but livable space
Parade of Homes
Goal:
- Make this home in Parade of Homes stand out from others
- Use some bold colors for visual interest
- Create an emotional attraction with details
Home for Sale
Goal
- Showcase home to sell it
- Show potential buyer what practical furniture placement
- Create cozy, inviting and memorable space
Historic Home
Goal:
- “Warm up” look of stone walls in order to sell home
- Create emotional connection
Solution:
- Furniture was combination of home owners and rented items
- Game in play, knitting by rocking chairs and book open on ottoman
- Definitely brought warmth, interest and emotional appeal